Article Marketing The Key To Successfully Using Articles For Web Traffic

Article Marketing - The Key To Successfully Using Articles For Web Traffic
By Rich Lawson

Article marketing is the process of submitting articles to article directories for website owners to use as content on their sites for free. In exchange for providing this content you can place a resource or bio box at the end of your article which you can use to gain traffic to your site.

There are a number of ways in which your article can be found but there are 2 main ways:

1. An Ezine publisher may find your article through searching an article directory.

2. As the more established article directories have good search engine rankings then your article can rank in organic search results.

The main key to article success then would be getting your article in front of as many people as possible!

This can only really be done by correctly formatting your title. Your title needs to be eye catching enough to appeal to a potential Ezine publisher and to rank well in the search engine results for your chosen keywords.

So how do you go about accomplishing both of these? Lets start with getting your article ranked in the search engines.

Firstly, you need to conduct proper keyword research. What I mean by this is actually using software or online services to find out what people are searching for and how much competition there is.

From this you can target a keyword phrase and include it in your title. Obviously you need to make sure that it makes sense in English (people type in some weird stuff) and is related to the content of your article. You should try and get your keyword phrase as close as possible to the beginning of your title as this helps the search engines determine the content of your article.

Next you should format the title in a way that Ezine publishers like. Popular formats include How to, How you, How I or number formats like 5 Key Steps, 7 Crucial Elements and so on.

If you browse a directory for some of the article titles you will see evidence of these types of article titles. Things like:

The Top 5 Factors To Consider When Generating Traffic From Search Engines

Now lets say this person wanted to target the phrase traffic generation search engine from their keyword research and their article was the top 5 factors to consider. They would be much better off for search engine rankings using a title like this:

Search Engine Traffic Generation - The Top 5 Factors To Consider

Their title would be even better if they could use related keywords or phrases. They could use something like:

Search Engine Traffic Generation - 5 Top Optimisation Factors To Increase Your Websites Visitors

Some people would argue against that length of title but from my own experience I have found it better to use this type of related keyword phrase.

Do you want to know more?

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Article Source: http://EzineArticles.com/?expert=RichLawson
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